APA Style

University, P, K, N., KELLERe, K, D, N, L, C. (2006). Marketing Management (Twelfth Edition). United States of America: Pearson Education, Inc..

MLA Style

University, PHILIP, KOTLER, Northwestern., KELLERe, KEVI, Dartmout, N, LANhE, Colleg. "Marketing Management". Twelfth Edition United States of America: Pearson Education, Inc., 2006. Text.